How to Create a Unique Shopping Experience, Part 2: Anticipating the Customer
Source:
SAP
Document Type:
White Paper
In the face of increasing global competition, a retail company can remain visible only if it provides a differentiated shopping experience for customers. The majority of retailers, however, are still struggling with inadequate technology and the difficulty of hiring and training competent in-store salespeople. Discover the strategies other retailers are using to anticipate customer needs and improve customer satisfaction.