Brand Management: Leveraging the Power of Integrated Marketing

Source: SAP

Document Type: White Paper

Description:

The strength of a company can be traced to the value of its brands. Brand marketing managers seek to create and develop brand value by converting consumer insights into consumer loyalty. How can you overcome the challenge of developing effective marketing campaigns that convert consumer information into revenue and profit? Leverage the value of your brand with an integrated approach to brand management. Find out how.

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Related Topics: Marketing Automation, Campaign Management, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Market Research, Business Intelligence and Data Management, Management Practices, Strategy, Brand Management

Related Keywords: SAP, brand management, and brand management, brand equity, brand management of, marketing brand management, brand management in, strategic brand management, brand management journal, brand management keller

Source: SAP
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Brand Management: Leveraging the Power of Integrated Marketing

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