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White Paper Description
Companies in the Americas should lead the world in growth through operational excellence—but they don’t. A 2008 survey shows that less than half promote insight into operations by investing in enterprise resource planning (ERP) and customer relationship management (CRM) software. Companies in the Americas also lag behind Asia-Pacific firms in revenue growth and customer satisfaction. Read more of the survey results.
Related Topics: Customer Relationship Management (CRM), Customer Service and Support, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Business Activity Monitoring (BAM), Management Practices
Related Keywords: The Economist, strategy, business strategy, SAP, customer satisfaction survey, customer satisfaction survey research, marketing strategy, brand strategy, customer satisfaction surveys, global strategy
Source: SAP
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