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Case Study Description
Research in Motion, maker of the BlackBerry, had a rapidly expanding customer base and shortened product life cycles. This led the company to add more contract manufacturers to its supply chain, meaning more complex decisions had to be made in less time. To stay competitive, the company implemented response management technology. Learn more about the company’s rapid growth and the software that helped make it possible.
Related Topics: Supply Chain Management (SCM), Demand Management, Advanced Planning and Scheduling (APS), Production and Supply Planning, Order Management
Related Keywords: lean supply chain, supply chain manager, Kinaxis, supply chain software, global supply chain, business supply chain, supply chain, supply chain solutions, integrated supply chain, service supply chain
Source: Kinaxis
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