Trade Promotion: Taming the Bear
Source:
SAP
Document Type:
White Paper
Survey says: trade promotion spending is up, but the majority of consumer package goods (CPG) companies aren’t spending wisely. Reuse of same old seasonal promotions, supply not meeting demand, and invoice errors also contribute to a decreased return on investment (ROI). Trade promotion management (TPM) can provide visibility into the life cycle of each promotion—so you can provide better service to your customers.