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White Paper Description
Survey says: trade promotion spending is up, but the majority of consumer package goods (CPG) companies aren’t spending wisely. Reuse of same old seasonal promotions, supply not meeting demand, and invoice errors also contribute to a decreased return on investment (ROI). Trade promotion management (TPM) can provide visibility into the life cycle of each promotion—so you can provide better service to your customers.
Related Topics: Supply Chain Event Management, Sales and Marketing, Inventory Analysis and Planning, Market Research, Events Planning (Trade Show or Meeting Management)
Related Industry: Retail Trade
Related Keywords: CPG, CPG companies, trade promotion spending, consumer promotions, retail marketing analysis, SAP, consumer package goods companies, integrated sales and marketing, trade promotion processes, brand equity
Source: SAP
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Trade Promotion: Taming the Bear 
