Midsize Companies Achieve Higher ROI in Numerous Marketing Performance Metrics Using Customer Analytics
Source:
Aberdeen Group
Midsize organizations across many industries must engage and influence customer purchasing decisions. New technologies, higher customer expectations, multiple sales channels, and a price-sensitive global economy are driving organizations to rethink how and when they interact with their most valuable customers. Find out which tools can help you optimize your marketing investments by targeting your most profitable customers.
Customer Relationship Management (CRM), Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM)
Aberdeen, customer retention rate, customer-driven marketing, customer quality, customer satisfaction information, customer service loyalty, customer experience strategy, customer qualification, metrics marketing, customer loyalty and retention
Aberdeen Group
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