Integrated Sales and Marketing for Consumer Products Companies
Source:
SAP
While most organizations have some integrated sales and marketing (ISM) elements in place, few have adopted a comprehensive approach. To achieve this, they must identify an ideal goal, establish a supply chain strategy, and then work methodically toward that objective. While the appropriate path to achieve ISM differs from company to company, there are a few key steps that can help simplify the process.
Channel Management, Contact Management (CM), Customer Service and Support, Marketing Automation, Advertising Solutions, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Personalized Marketing, Telemarketing, Sales Force Automation (SFA)
Manufacturing, Retail Trade, Finance and Insurance
SAP, supply chain value, product supply chain, business strategy software, inventory logistics, global logistics supply chain strategies, supply chain processes, supply chain visibility software, customer centricity, customer service reviews
SAP
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