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White Paper Description
When implementing customer relationship management (CRM), organizations often lose sight of their customers and focus on efficiency gains instead of looking at the bigger picture from a customer perspective. But organizations that can build a business-centric system flexible enough to quickly respond to changing customer needs will have a sustainable competitive advantage and enjoy profitable growth for years to come.
Related Topics: Customer Relationship Management (CRM), Channel Management, Contact Management (CM), Customer Service and Support, Sales Force Automation (SFA)
Related Industries: Manufacturing, Finance and Insurance, Real Estate and Rental and Leasing
Related Keywords: mission-critical enabler for CRM, SAP, multichannel coverage, holistic approach to CRM, customer relationship management, customer-facing operations, CRM, customer satisfaction, competitive advantage, bottom-line costs
Source: SAP
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