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White Paper Description
For customer relationship management (CRM) to work effectively, departments within an organization must communicate and have access to centralized information. But integrating front- and back-office applications shouldn’t involve compromise. Learn how to automate sales and CRM with accounting systems, with key pointers in planning your integration project. And find out how to boost your CRM return on investment (ROI).
Related Topics: Accounting and Financial Management, Customer Relationship Management (CRM), Enterprise Application Integration (EAI), Return on Investment (ROI)
Related Keywords: SAGE, back office applications, SMBs, CRM, front-to-back-office integration, front office applications, small to medium sized businesses, customer relationship management, accounting and financial systems, return on investment
Source: Sage
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