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Navigating Complexities of Local Advertising Implementation
Source:
Avenue A Razorfish
Document Type:
White Paper
Description:
Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.
Comments:
Related Topics:
Application Development,
Customer Relationship Management (CRM),
Marketing Automation,
Advertising Solutions,
Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM),
Market Research,
Public Relations,
IT Infrastructure and Development,
Networking,
Operating System,
Document Management,
Free and Open Source,
Technology Tools and Methods,
Customer References,
Enterprise Management
Related Industries:
Publishing Industries (except Internet),
Internet Publishing and Broadcasting,
Other Information Services,
Finance and Insurance
Related Keywords:
Razorfish,
local advertising,
traffic to specific pages,
call-to-action medium,
site’s taxonomy,
Avenue A,
advertising implementation,
competitive services,
critical success factors,
portals supporting local listings
Source:
Avenue A Razorfish
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