Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation
SYSTIME Computer Corporation
Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first.