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Case Study Description
Founded in 2001, Playground is a destination resort sales and marketing company headquartered in Vancouver, British Columbia (Canada). The worldwide success of Playground is based on intellectual property—including information about resorts, selling history, target markets, prospects, and past customers. How does it capture this information and use it—safely and securely—to help sell and market real estate?
Related Topic: Customer Relationship Management (CRM)
Related Industries: Real Estate and Rental and Leasing, Rental and Leasing Services, Real Estate
Related Keywords: real estate sector, the playground way, Maximizer Enterprise, selling history, Intrawest, Maximizer, Playground, resort sales and marketing, target markets, real estate projects
Source: Maximizer Software
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