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Case Study Description
Founded in 1989 in Richmond Hill, Ontario (Canada), Kenilworth Publishing is a full-service media company that publishes consumer and business-to-business print magazines in diverse sectors. In 1993, Kenilworth executives decided that to continue to strengthen clients’ profiles within their respective industries, they needed to implement one of the two customer relationship management (CRM) solutions on their shortlist.
Related Topic: Customer Relationship Management (CRM)
Related Industry: Publishing Industries (except Internet)
Related Keywords: Maximizer Enterprise, media sector, B2B print magazines, printing and distribution, CRM solutions, Maximizer, Kenilworth Publishing, customer relationship management, editorial content creation, circulation and readership
Source: Maximizer Software
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