Profitable-to-promise: The Next Step in the Evolution of Order Promising
Achieving both customer satisfaction and profitability is critical to the survival of your organization. Without customer satisfaction, the long-term prospects for your business are bleak. And without profitability, your business cannot exist. Profitable-to-promise (PTP) solutions allow you to determine the profitability of individual orders by integrating supply chain management (SCM) and customer relationship management (CRM) processes with your financial data.