Service Management: Understanding the Real End-user Experience
Source:
Compuware
Document Type:
White Paper
How many of your online customers are happy customers? Today, few organizations can answer this question accurately, usually relying on customer complaints to highlight areas of underperformance. However, a significant proportion of unsatisfied online customers won’t even bother to complain. But now, organizations can track customer interactions in real time—transforming online experiences into truly effective channels for customer care.