CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity
Source:
Entellium
Document Type:
White Paper
Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.