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Case Study Description
Part of the sports world for eighty years, the adidas product portfolio includes state-of-the-art athletic shoes, clothing, and accessories. Two essential requirements for solidifying adidas’ position as leader are the development of strong brands, and continued revenue growth. Regarding its operational strengths, adidas focuses on constantly improving customer service. In 2005, this included the complete reorganization of online order management.
Related Topics: E-commerce, Business-to-Consumer Web Sales
Related Keywords: SAP, SAP E-Commerce for SAP R/3, SAP consulting, adidas, customer service, e-commerce, online stores, consumer products, sporting goods, online order management
Source: SAP
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SAP Case Study: Consumer Products—Sporting Goods
