The Insider’s Guide to Great Customer Service on the Web
Source:
RightNow Technologies
Document Type:
White Paper
Companies that provide superlative service keep their customers satisfied and loyal. It’s particularly important to deliver great customer service on the web—which is why great web self-service should be a company’s top priority. Unfortunately, many executives who would have a heart attack if their call centers were unresponsive don't show the same concern about having an unresponsive web site.