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White Papers RSS
Bridging the CRM Analysis Gap
Source:
Business Objects
Document Type:
White Paper
Description:
On any given day, your interactions with a few strategic customers will make a huge long-term difference. But which few customers? A new type of analytic application, customer value management (CVM), answers the need to identify, analyze, and predict customer behavior. Using CVM enables companies to shift from campaign-centric to customer-centric analysis, and develop more individualized and profitable customer relationships.
Comments:
Related Topics:
Customer Relationship Management (CRM),
Business Intelligence and Data Management,
Business Intelligence (BI),
Data Mining
Related Industries:
Management,
Scientific,
and Technical Consulting Services,
Management of Companies and Enterprises
Related Keywords:
business intelligence,
customer relationship management,
Business Objects,
BI,
CRM analysis,
clickstream reports,
CVM,
data mining,
customer value management,
CRM life cycle
Source:
Business Objects
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