Hosted CRM vs. In-house: Which Direction Should Your Company Take?
Any technology tied to the financial health of a business generates heated debate, and customer relationship management (CRM) is no exception. CRM has been bolstered, burned, praised, and maligned. One of the most animated arguments has centered on the “where” of CRM: whether to deploy the technologies in-house or “rent” them, outsourcing their implementation to an application service provider.