How to Run an Effective Beta Program: Tips and Best Practices for Success
Source:
280 Group LLC
Document Type:
White Paper
Customer beta programs are critical in product success. Yet many times, they are poorly planned, and executed at the last minute with a lack of resources and focus. Effective beta programs can provide vital information, such as whether your product is truly ready to ship, which features should be in the next release, and how satisfied your customers will be.