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From Idea to Market-ready Product in Record Time


Source: SAP


Document Type: White Paper

Description:

The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.


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Comments:
Related Topics:  Product Data Management, Product Information Management (PIM), Product Lifecycle Management (PLM), Supplier Relationship Management (SRM)

 Related Keywords:  NPDI, project portfolio management, SAP, new-product development and introduction, product lifecycle management, supplier relationship management, trade promotion management, PLM, SRM, supply chain management

 Source: SAP
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