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From Idea to Market-ready Product in Record Time
Source:
SAP
Document Type:
White Paper
Description:
The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.
Comments:
Related Topics:
Product Data Management,
Product Information Management (PIM),
Product Lifecycle Management (PLM),
Supplier Relationship Management (SRM)
Related Keywords:
NPDI,
project portfolio management,
SAP,
new-product development and introduction,
product lifecycle management,
supplier relationship management,
trade promotion management,
PLM,
SRM,
supply chain management
Source:
SAP
Learn more about SAP
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