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White Paper Description
The odds against successful product innovation are long. New products need to win over consumers and convince retailers—a challenging task for many reasons, including saturated markets, a growing variety of products and brands, and shorter product life cycles. To shorten time to market, companies need to integrate all development-related areas, within a single sphere of visibility and influence.
Related Topics: Product Information Management (PIM), Product Lifecycle Management (PLM), Product Data Management, Supplier Relationship Management (SRM)
Related Keywords: NPDI, project portfolio management, SAP, new-product development and introduction, product lifecycle management, supplier relationship management, trade promotion management, PLM, SRM, supply chain management
Source: SAP
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