Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value

Source: Customer Chemistry

Document Type: White Paper

Description:

For those who haven’t yet taken the plunge, the time has come: Predictive analysis will become a competitive necessity by the end of this decade. This is primarily thanks to its capacity for turning customer intelligence into actionable information for improving the accuracy and efficiency with which organizations target specific customers and prospects—effectively lowering the cost of marketing campaigns.

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Related Topics: Customer Relationship Management (CRM), Campaign Management, Demographics, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM)

Related Industries: Information

Related Keywords: predictive analytics, customer acquisition, ROI analyses, Customer Chemistry, customer retention, customer attrition, predictive modeling, customer needs, marketing ROI, model degradation

Source: Customer Chemistry

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Boosting Marketing ROI with Predictive Analysis: Six Keys to Unlocking the Value

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