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White Paper Description
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper market. There is hardly any capacity for new magazines, while new media and changed consumer habits are fragmenting the market. Consequently, gaining the loyalty of your customers and increasing your company’s attractiveness is crucial—now more than ever.
Related Industries: Information, Publishing Industries (except Internet), Other Information Services
Related Keywords: SAP for Media, marketing and campaign management, customer management, subscription sales, customer service, SAP, publishing sector, target group selection, advertising management, single-copy sales
Source: SAP
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