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Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Source:
RightNow Technologies
Document Type:
White Paper
Description:
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and podcasts—where MSN, Google, and Yahoo! call the shots? Marketers need to understand which strategies and tactics are most effective to ensure that their e-mails will be delivered, opened, and acted upon.
Comments:
Related Topics:
Contact Management (CM),
Direct Marketing,
Personalized Marketing
Related Keywords:
RightNow,
multichannel marketing,
accreditation procedures,
customer experience,
list hygiene,
e-mail marketing,
authentication mechanisms,
e-mail lists,
permission-based e-mail,
micro-segmentation
Source:
RightNow Technologies
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