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White Paper Description
The pressure to generate demand for consumer products is constantly increasing. Whether managing customer relationships, achieving increased sales, or introducing new products, the area of marketing expenditure is complex and prone to error. That’s why you need a solution drawing together all the activities needed to analyze, plan, sell, execute, validate, and evaluate your products in a closed-loop process.
Related Topics: Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Sales and Marketing
Related Industries: Management, Scientific, and Technical Consulting Services, Management of Companies and Enterprises
Related Keywords: trade promotion management, CP, business models, strategic sales and promotions planning, SAP, consumer products, marketing expenditures, process flows, field account planning, sales forecasts
Source: SAP
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