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Implementing Customer, Product, and Channel Profitability Analytics


Source: Business Objects


Document Type: White Paper

Description:

To be reliable, cost and profitability analysis must be underpinned with an activity-driven view of how an organization’s products, customers, and channels consume resources and incur costs. However, activity-based costing (ABC) contributes to more reliable customer, product, and channel profitability analysis. In fact, without this foundation, such analyses are critically flawed, and can result in inappropriate decisions and choices.


Download <strong>Implementing Customer, Product, and Channel Profitability Analytics</strong>
 

Comments:
Related Topics:  Customer Relationship Management (CRM), Channel Management, Business Intelligence and Data Management

 Related Keywords:  cost analysis, ABC, ALG Software, CRM, activity-based costing, FSPs, profitability analysis, cost and profitability analytics, financial services providers, customer relationship management

 Source: Business Objects


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