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The CEO's Guide to CRM Success


Source: Surado Solutions


Document Type: White Paper

Description:

Customer relationship management (CRM) is the first and foremost strategy and corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention. It involves identifying high-value customers and automating processes so that sales, marketing, and service efforts will be more efficient and effective. However, to ensure the success of a CRM initiative, upper management must have a clear vision and establish a customer-focused culture.


Download <strong>The CEO's Guide to CRM Success</strong>
 

Comments:
Related Industries:  Management,  Scientific,  and Technical Consulting Services, Management of Companies and Enterprises

 Source: Surado Solutions
Learn more about Surado Solutions


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