The Impact of CRM and Sales Process: Monetizing the Value of Sales Effectiveness
Source:
RightNow Technologies
Document Type:
White Paper
To work through all the issues necessary to improve sales performance, executives have a number of options for leveraging people and knowledge. However, an area that shows significant potential for helping sales teams meet or exceed their goals is the effective alignment of sales process and technology. Executives looking to optimize performance should consider this approach to achieve their goals.