Customer Experience Management: The Value of Moments of Truth
Source:
RightNow Technologies
Document Type:
White Paper
Customers perceive value based on the experiences they receive—and many big-name companies have tuned into this because they’ve made a connection with customers that transcends the basic functional value they offer. In this first part of a two-part series, learn how traditional customer relationship management (CRM) has often failed in this respect, and how managing customer experiences can drive your revenues.