Customer Advocacy Part I: Creating the Business Case for Customer-centric Companies With Fanatical Customer Advocates
Source:
Hitachi Consulting
Document Type:
White Paper
The new focus for business leaders is customer advocacy, soon to become the most important strategic initiative for cutting-edge, forward-thinking companies. A crucial department in the company is thus the customer contact center, as it plays a pinnacle role in branding, corporate image, and customer lifetime value. Adopting a customer-centric culture has a direct impact on corporate financial viability.