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White Paper Description
Companies are turning toward product innovation to achieve revenue growth, but to generate return on an innovation idea, the idea must be fully developed. When the concept has been fully defined, validated, and transformed into a product, it is then ready for commercial launch and execution from a sales, marketing, manufacturing, and logistics perspective.
Related Topic: Product Lifecycle Management (PLM)
Related Keywords: strategy, innovation, PLM, product lifecycle management, ERP, enterprise resource planning, market, Arena, growth
Source: Arena Solutions
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