CRM Transformation and Innovation to take Organisations into 21st Century
Source:
Gush*
Document Type:
White Paper
Customer demand has pushed customer relationship management (CRM) business solutions to higher levels of technological innovation and integration resulting in more user-friendly and cost-effective solutions that deliver measurable results to both the users and the organization. In this paper we outline how CRM has matured both technologically and as a strategic business initiative to deliver organizational CRM success supported by real ROI.