Key Challenges Facing Consumer Packaged Goods Manufacturers and What They Must Do To Survive
Consumer packaged goods (CPG) manufacturers face pressures from ﬁckle consumers, powerful retailers, globalization, and more. The CPG manufacturing industry is large and thriving, but margins are slim and competition is furious. There are hundreds of product categories, and to compete, ﬁrms must constantly innovate. See how small-to-medium CPG manufacturers can survive in the face of these external pressures and fewer resources?