Successful Digital Signage Contingent on Aligning Powerful Technology with Sound Business Strategy
There's a lot of excitement about digital signage and its potential. Companies see the possibilities for increased revenues, reduced costs, and healthier customer and employee relationships. But the actual displays are only a small part of the equation. A digital signage system won't transform your business without a sound strategy and the right technology behind it. Here are four principles to consider before deploying a digital signage platform.