Real Time in the Real World: How Event-driven Software Makes Content Relevant and Actionable
Purchasers have learned a great deal over the years about the digital signage medium. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience. This is the key to providing the right message to the right person at the right time. Download this white paper to learn more.