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Publisher-controlled Ad Networks
Source:
cXense
Document Type:
White Paper
Description:
Until now, the digital marketing value chain between publishers and advertisers has been fragmented, with publishers having no control over or access to their user data. This has made it difficult for them to implement effective digital ad strategies. Now, with a new suite of previously unconnected technologies, they can collect and connect their data, and rediscover profitable business models. Download this white paper to learn more.
Comments:
Related Topics:
E-commerce,
Ad Serving,
Electronic Marketplace,
On-line Auction,
Vertical Industry Exchange,
Mobile Commerce,
Personalization Management/Real Time Profiling
Related Industries:
Hotels and Restaurants,
Real Estate,
Renting,
and Business Activities,
Community,
Social,
and Personal Services
Related Keywords:
ecommerce,
digital,
advertising,
media,
mobile,
publishing,
recommendations,
search,
display,
ad network
Source:
cXense
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