The Application of Business Intelligence to Facilitate Decision Making in the Consumer Products Industry
Source:
SAP
Document Type:
White Paper
Analytics has moved from the specialty of a dedicated few to a necessity for groups of business professionals to do their job. This white paper considers the use of analytics and business intelligence (BI) for improving decision making in the consumer products industry. It also examines the benefits of prebuilt analytic applications for achieving this objective across functions in a consumer products organization.