Voice of Customer: Using Customer Actions That Speak

Source: Tavant Technologies

Document Type: White Paper

Description:

Traditional voice of customer (VoC) analytics for understanding and predicting customer behavior relies on two types of data sources—structured (customer feedback surveys, focus groups, etc.) and unstructured (blogs, forums, etc.). Data is then organized for use by diverse teams across an organization. Read about how companies can use data captured from customer actions or on-board diagnostic (OBD) systems for VoC analytics.

Comments:

Related Topics: Channel Management, Contact Management (CM), Marketing Automation, Business Performance Management (BPM), Data Mart, Data Mining, On-line Analytical Processing (OLAP) and Multi-dimensional Analysis, Statistical Data Analysis, Click-Stream Analysis and Reporting (Web/E-commerce), Customer Care and Billing (CC&B)

Related Industries: Industry Independent

Related Keywords: BI White Paper, Integrated BI Solution, VOC, Business Intelligence, Cost Reduction, Warranty Intelligence, Business Analysis, Business KPIs, KPI Analysis, BI Challenges

Source: Tavant Technologies

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Voice of Customer: Using Customer Actions That Speak

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