Levelling the Playing Field: How Companies Use Data for Competitive Advantage
Nearly all companies realize the way to gain a competitive advantage is to obtain better data, interpret them quickly, and distribute them in easier-to-use formats. But there are many obstacles to the effective use of data, resulting in unused corporate data in many companies. How are companies using information to beat their rivals and create a more level playing ﬁeld? Find out how business practices are evolving to this end.