Grocer Moves Shopping to the Palm of Customers’ Hands

Source: SAP

Document Type: White Paper

Description:

The biggest financial benefit of an integrated information technology (IT) platform and architecture is not only that it improves the productivity of an organization’s IT infrastructure but also that the platform improves the experience of the customer. This report reviews a case where strong customer experience led to competitive differentiation.

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Related Topics: Customer Service and Support, E-CRM, Business-to-Consumer Web Sales, E-procurement and Requisitioning, Mobile Commerce, Application Service Provider

Related Industries: Food, beverage, and tobacco sale in specialized retail stores

Related Keywords: customer relationship management application, customer-centric infrastructure, enterprise resource planning application, sap erp application, sap crm application, integrated it infrastructure, competitive differentiation, competitive differentiation definition, competitive differentiation strategy

Source: SAP
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Grocer Moves Shopping to the Palm of Customers’ Hands

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