Customers, Not Cars, Now Drive Auto Importer’s Strategy
Source:
SAP
Document Type:
White Paper
This report reviews how one company made the strategic decision to replace the legacy systems built to support the old organizational structure with a new system that revolves around customers, not vehicles. The new system consists of fully integrated components, with a customer relationship management (CRM)-based frontend. The technology infrastructure was crucial to the overall success of the restructuring effort.