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Customers, Not Cars, Now Drive Auto Importer’s Strategy


Source: SAP


Document Type: White Paper

Description:

This report reviews how one company made the strategic decision to replace the legacy systems built to support the old organizational structure with a new system that revolves around customers, not vehicles. The new system consists of fully integrated components, with a customer relationship management (CRM)-based frontend. The technology infrastructure was crucial to the overall success of the restructuring effort.


Download <strong>Customers, Not Cars, Now Drive Auto Importer’s Strategy</strong>
 

Comments:
Related Topics:  Contact Management (CM), Customer Service and Support, E-CRM, Material Requirements Planning (MRP), Sales Management, Legacy, Customer Care and Billing (CC&B)

 Related Industries:  Motor vehicle and motorcycle sale,  maintenance,  and repair; retail sale of automotive fuel

 Related Keywords:  customer relationship management application, customer-centric infrastructure, enterprise resource planning application, sap erp application, sap crm application, integrated it infrastructure

 Source: SAP
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