Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service
Source:
SAP
Document Type:
White Paper
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording of and visibility into interactions, and better enabling end-to-end processes involving employees, customers, suppliers, and partners.