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Creating Business Value with Communication-Enabled CRM Processes: Enhancing Marketing, Sales, and Service
Source:
SAP
Document Type:
White Paper
Description:
Learn how communication-enabled business processes (CEBPs)—processes enabled by communication systems that are tightly integrated with business applications—can help resolve customer relationship management (CRM) issues by reducing latency, providing recording of and visibility into interactions, and better enabling end-to-end processes involving employees, customers, suppliers, and partners.
Comments:
Related Topics:
Customer Relationship Management (CRM),
Business Process Management (BPM),
Best Practices,
Change Management,
Business Process Re-engineering
Related Industries:
Publishing and Media,
Motor vehicle and motorcycle sale,
maintenance,
and repair; retail sale of automotive fuel,
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including travel agency activities,
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Financial Intermediation,
Real Estate,
Renting,
and Business Activities,
Public Administration and Defense,
Hospitals (General Medical and Surgical),
Community,
Social,
and Personal Services
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Source:
SAP
Learn more about SAP
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