Pervasive Retail Business Intelligence: Optimize Internal Performance for External Market Agility
Source:
SAP
Document Type:
White Paper
Best-in-class retailers are turning to pervasive business intelligence (BI) to increase consumer-centric data accessibility. This report examines how retailers are incorporating BI tools into their standard processes to establish a company-wide view into constantly changing customer buying trends, and how internal departments are using this data to make processes more efficient and effective throughout the enterprise.