Harnessing The Social Web To Deepen Customer Intimacy: Selecting A Social Enterprise Strategy That’s Right For You
The social Web is revolutionizing how customers interact with each other and with businesses. At the heart of this transformation is a power shift in which customers own the conversation. Direct marketing is no longer the main influence on purchasing decisions; crowd intelligence is increasingly driving customer opinion. Discover a social enterprise strategy that can help your company achieve a favorable business outcome.