Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis
A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them.