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Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis


Source: SAP


Document Type: White Paper

Description:

A strong brand can help achieve price premiums, retain customers, and attract top talent. But in times of economic instability, many companies trim costs around efforts such as brand building. Downturns, however, can be opportunities to strengthen brands—customer habits change, there is competitive consolidation, and new markets open. A number of brands will succeed in the downturn. Find out how yours can be among them.


Download <strong>Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis</strong>
 

Comments:
Related Topics:  Brand Management

 Related Keywords:  SAP, new brand, branding, brand name, brand names, j brand, brand management, brand marketing, marketing brand, brand me, brand identity, brand design, no brand, brand building, marketing branding, computer brand, personal branding, branding design, brand extension, personal brand, employer branding

 Source: SAP
Learn more about SAP


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