How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience

Source: SAP

Document Type: White Paper

Description:

With the rising popularity of Web 2.0 technologies, companies are marketing their products and services to an increasingly savvy customer base. Customers today are taking greater control of their own consumer experiences. Learn how some vendors are leveraging social computing to build our customer relationship management (CRM) communities, and building Web 2.0-based CRM applications that help customers achieve success.

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Related Topics: Customer Service and Support

Related Keywords: SAP, web 2.0, relationship management, customer relationship, relationship customer, customer relationship management, customer survey, web 3.0, customer experience, customer loyalty, loyalty customer, relationship marketing, customer retention, retention customer, customer crm, free crm, customer service software, crm marketing, customer strategy, customer surveys, customer segmentation

Source: SAP
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How Web 2.0 Is Transforming CRM: Leveraging Social Media to Improve the Customer Experience