Customer Value Enhancement: Linking Strategy and Operations for Better Loyalty and Margins
Source:
SAP
Document Type:
White Paper
Rapid convergence of communications, media and entertainment (CME) is driving telecom, cable, and content executives to seek more creative means to garner long-term customer relationships. But how does one go from lofty goal to measurable results? Customer value enhancement (CVE) is a predictive approach to linking front- and back-office functions through advanced business intelligence (BI) and analytics. Find out more.